Average Abandoned Cart Recovery Rates in 2026

It is a frustrating reality for ecommerce stores: most shoppers will add items to their cart and leave without buying.

What is the average recovery rate?

As of 2026, the average abandoned cart recovery rate hovers around 10% to 11%.

How to increase your recovery rate

1. Send the first email quickly: Hit their inbox within 1 hour of abandonment.
2. Offer a time-sensitive discount: Give them a discount, but make it expire in 24 hours.
3. Use a countdown timer: Visually reinforce the deadline.

By embedding a countdown timer in your email, you trigger FOMO and push hesitant buyers to complete their checkout immediately.