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How to add a countdown timer in ConvertKit

Add a sense of urgency to your ConvertKit broadcasts and automated sequences. Discover how easy it is to integrate animated urgency into your ConvertKit templates in just a few clicks.

Create Free ConvertKit Timer

Integrating with ConvertKit

If you are reading this guide, you already know the power of email marketing. But getting subscribers to click "Buy Now" instead of saving the email for later requires a psychological trigger.

Adding a MailTimer to your ConvertKit email campaigns is completely straightforward. Our timers are generated as standard animated GIFs, which means they are natively supported by ConvertKit's editor. All you have to do is follow the simple steps below.

Step-by-Step Tutorial

1

Create your Timer

Design your countdown timer to fit your email design and copy the generated HTML code.

2

Open the Email Editor

In your ConvertKit account, open the Email Editor. Type a placeholder word like 'MAILTIMERS' where you want the timer to go, then click the 'HTML Editor' button.

3

Paste and Save

Find your placeholder text in the HTML view, replace it with your copied timer code, and close the HTML editor to see the live preview.

What is an Email Countdown Timer?

A countdown timer is a visual clock that ticks down to a specific deadline. In the context of email marketing, it is used to create a strong sense of urgency, persuading the customer to take immediate action rather than delaying their decision.

By visually representing scarcity and establishing a hard deadline for your subscribers, you trigger FOMO (Fear of Missing Out). You have likely seen these used by major brands during Black Friday sales, webinar registrations, or abandoned cart sequences.

Why use them in ConvertKit?

  • Increase Click-Through Rates: Human eyes are naturally drawn to motion. An animated GIF ticking down immediately captures attention.
  • Boost Revenue: Time-based scarcity is an incredibly effective method of marketing psychology.
  • Zero Coding Required: Because our timers work perfectly within ConvertKit, you don't need a developer to create high-converting campaigns.

Ready to boost your conversions?

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Frequently Asked Questions

Does it work in ConvertKit's drag-and-drop editor?

Yes. You can use a standard HTML/Code block, or insert it directly as an image URL depending on your template setup.

Are the timers mobile responsive?

Absolutely. The timer is an image that automatically scales to fit the screen size of the device your subscriber is using.

What happens when the timer reaches zero?

The animation stops and gracefully displays 00:00:00:00, or you can configure it to show a custom "Offer Expired" message.