Integrating with MailerLite
If you are reading this guide, you already know the power of email marketing. But getting subscribers to click "Buy Now" instead of saving the email for later requires a psychological trigger.
Adding a MailTimer to your MailerLite email campaigns is completely straightforward. Our timers are generated as standard animated GIFs, which means they are natively supported by MailerLite's editor. All you have to do is follow the simple steps below.
Step-by-Step Tutorial
Generate Code
Create your custom countdown timer and copy the provided HTML embed code.
Add a Code Block
In the MailerLite drag-and-drop editor, select the 'Code' block and drag it into your email builder layout.
Insert HTML
Paste your timer's HTML code into the 'Custom HTML Code' field and click 'Save' to see your timer tick down.
What is an Email Countdown Timer?
A countdown timer is a visual clock that ticks down to a specific deadline. In the context of email marketing, it is used to create a strong sense of urgency, persuading the customer to take immediate action rather than delaying their decision.
By visually representing scarcity and establishing a hard deadline for your subscribers, you trigger FOMO (Fear of Missing Out). You have likely seen these used by major brands during Black Friday sales, webinar registrations, or abandoned cart sequences.
Why use them in MailerLite?
- Increase Click-Through Rates: Human eyes are naturally drawn to motion. An animated GIF ticking down immediately captures attention.
- Boost Revenue: Time-based scarcity is an incredibly effective method of marketing psychology.
- Zero Coding Required: Because our timers work perfectly within MailerLite, you don't need a developer to create high-converting campaigns.
Ready to boost your conversions?
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Start GeneratingFrequently Asked Questions
Does it work in MailerLite's drag-and-drop editor?
Yes. You can use a standard HTML/Code block, or insert it directly as an image URL depending on your template setup.
Are the timers mobile responsive?
Absolutely. The timer is an image that automatically scales to fit the screen size of the device your subscriber is using.
What happens when the timer reaches zero?
The animation stops and gracefully displays 00:00:00:00, or you can configure it to show a custom "Offer Expired" message.